For the Happy Lender in Denver brand, the brief included requirements for several design elements including Golf, Happy Face (emoji-like), among others. These two were critical to the client's branding and we decided to focus our efforts on those.
One of the first challenges was creating a logo that uses a smiley face without being too similar to the iconic smiley face since that design is patented.
Concepts & Exploration
Midjourney Exploration
Interesting concepts and love the midj. exploration, nice logo 😀